BSS Business School

BSS Master Diploma in Global Strategic Management

Part I : International Business Environment

  • Introduction

  • International Trade

  • Legal Aspects of International Business

  • Management of Political Risk

  • Cultural Variations across Countries

  • Doing Business in the European Community

  • Doing Business in Japan

  • Doing Business in North America

Part II: International Management - I

  • Introduction

  • The International Monetary System

  • Balance of Payments

  • Parity Conditions in International Finance

  • Money and Forward Markets

  • Futures Markets

  • Options Markets

  • Financial Swaps

  • Financial Instruments in International Trade

  • International Money and Capital Market Instruments

  • Currency Crisis

  • Global Operations Strategies

  • International Training and Management Development Strategies

  • International Compensation Strategies

Part III: International Management - II

  • Introduction

  • Evolution of the Transnational Corporation

  • Global Marketing Information Systems and Research

  • Global Segmentation - Targeting and Positioning

  • Product Decisions

  • Pricing Decisions

  • Channel Decisions

  • Marketing Communication Decisions

  • Cultural Factors in Marketing

  • Contemporary Issues in Global Marketing

Part IV: Management of MNC’s

  • Competitive Strategy and the International Business Environment

  • The Strategic Planning Process

  • Organization Structures for Transnational Corporations

  • Management Control System for Transnational Corporations

  • Multinational Cash Management

  • International Banking Trends and Strategies

  • Global Staffing Strategies

  • Contemporary trends in International Human Resource Management

  • International Strategic Alliances

  • Ethics and Social Responsibility